Nick's – A Triumph in Product Line Optimisation

Successful brands know that aligning with consumer preferences is not merely an option; it's an imperative. At The Taste Lab, we helped Nick’s orchestrate an excellent transformation, turning good into outstanding through strategic product line optimisation.

Sensory Research: Understanding the Consumer Heartbeat

Our collaboration with Nick's looked at the core of consumer desires. Leveraging powerful sensory consumer research tools like Liking and JAR (Just About Right) methods, and Penalty Analysis,  we honed in on the vital attributes driving consumer preference.

A Two-Tiered Triumph: Testing, Adjusting, Optimising

First Sensory Testing: We conducted an in-depth sensory analysis to identify areas for enhancement. Nick's responded swiftly, tweaking their products to align with the insights.

Second Sensory Testing: Following internal development, the reimagined products were subjected to a second round of sensory scrutiny. The result? An astonishing improvement, elevating taste from merely good to excellent.

Taste Transformation: Nick's Success

The Nick's case epitomises our commitment to excellence in sensory consumer research.  Nick's now further delights consumers with an enhanced product line that resonates with taste preferences like never before.

Experience Taste Mastery with The Taste Lab

Partner with us at The Taste Lab, where sensory science meets consumer love. Let's create the next big success story together.