Consumer Testing
Leveraging a robust network of over 40,000 consumers across key Swedish cities including Umeå, Stockholm, Örebro, Göteborg and Malmö, we specialize in comprehensive consumer research. Our reach extends to neighboring Norway, Denmark, and Finland, ensuring a broad and diverse spectrum of insights that reflect the preferences of the Nordic Market.
Engage with us to align your food products with consumer desires, enhancing your competitive edge in the market.
CONTENTS
Sensory Testing
Product & Concept Testing
Repeated Exposure
TURF Analysis
Methods & Analysis
Sensory Testing.
Sensory Testing involves evaluating a product without branding or external influences, focusing solely on its inherent qualities.
This method prevents biases like the halo effect and ensures genuine product feedback. While marketing elements like price and packaging matter, blind testing ensures the product's core appeal stands robust, providing a genuine foundation for marketers to build upon.
Unbiased Evaluation: Sensory Blind Testing assesses a product based solely on its inherent qualities, eliminating potential branding biases.
Counteracts Halo Effect: This method safeguards against misleading impressions, ensuring feedback remains genuine.
Core Appeal Insight: While packaging and price matter, blind testing verifies the fundamental appeal of a product, setting a true benchmark for marketing strategies.
Product & Concept Testing.
Product & Concept Testing provides participants with specific product details, often leading to biased results due to pre-existing perceptions.
This method helps understand how branding, marketing, and other external factors influence consumer perceptions and preferences. It's best used when gauging the effectiveness of marketing strategies or understanding the combined impact of the product and its branding
Reveals the influence of branding and marketing on consumer choices.
Offers insights into the combined power of product and its branding.
Ideal for evaluating the efficacy of marketing strategies and consumer biases.
Unleash Food Innovation Success with Sensory Testing and Repeated Exposure.
Unlock success in your food innovation projects with our sensory consumer research. Combining sensory tests, blind tests, and repeated exposure through home-use-tests, we delve into the heart of consumer preferences. From initial impressions to long-term usage, we explore every facet of your product, ensuring that it resonates with the market and fosters a loyal customer base.
Sensory Testing and Repeated Exposure: A multifaceted approach that incorporates blind tests and repeated home use, facilitating a genuine understanding of consumer preferences.
Holistic Evaluation: Comprehensive assessment including how the product is used, packaging effectiveness, and preparation techniques, offering actionable insights for development.
Emotional Connection: By including detailed product information, we tap into the symbolic and emotional connections consumers have with products, leading to long-term sustainability in the market.
Double the Success:
How Launching Two Products Can Broaden Your Market Share.
Enter TURF Analysis - the key to crafting a winning product/categori portfolio. Standing for "Total Unduplicated Reach and Frequency.” It’s a powerful tool to decipher the best mix of products, ensuring you don't just focus on individual stars but a combination that maximises market appeal.
Imagine you're creating two new yoghurts. Yoghurt A is an instant hit in taste tests. Yoghurt B, while scoring lower, tantalises a niche yet significant audience that Yoghurt A doesn't. Simply pairing Yoghurt A with another crowd-pleaser might mean missing out on Yoghurt B's loyalists. But, with TURF Analysis, you can unveil combinations that cover a broader spectrum of the market.
Maximising Market Appeal: TURF Analysis enables food businesses to uncover a product mix that resonates with both popular and niche tastes, ensuring a broader market reach.
Strategic Pairing for Success: TURF allows for the discovery of flavour combinations that captivate various market segments, optimising offerings for mainstream and niched audiences.
Crafting a Taste Sensation: Utilising TURF in product development navigates the complexity of diverse palates, transforming every launch into a taste sensation, and creating a successful, flavourful portfolio.
Examples of Methods & Analysis we use.
Liking - scale in sensory science is a tool used to quantify consumers' preferences for a product's attributes such as taste, texture, and appearance, often utilising numerical or descriptive scales to gauge overall acceptability and enjoyment.
Paired Preference Test - involves directly comparing two products with a targeted group of consumers to uncover preferences, helping businesses gauge market success potential or identify areas for improvement in a specific attribute like taste or texture.
Ranking Preference Test - requires consumers to order multiple products based on a specific attribute such as taste or appearance, providing a clear hierarchy of preferences.
Just About Right (JAR) - scale in sensory science is a measurement tool used to assess the optimal level of specific attributes such as taste, texture, and aroma in a product, allowing researchers to identify areas that may need adjustment to meet consumer expectations, and optimise the product.
Penalty Analysis - in sensory science identifies the attributes and balance that positively or negatively influence consumer liking, providing detailed information on what needs to be adjusted to optimise consumer preference, and is often used in conjunction with the Just About Right (JAR) scale & Check All That Apply (CATA) to understand a product's key characteristics.
Check All That Apply (CATA) - method in sensory science uncovers the sensory profile of products by understanding why consumers like or dislike them, providing insights into the attributes, concepts, and associations that influence liking, and can be instrumental in shaping sensory lexicons and marketing communication to influence preference and purchasing decisions.
Rate All That Apply (RATA) - method in sensory science allows consumers to rate the intensity of various attributes in a product, providing a detailed sensory profile that captures the nuances of consumer perception, making it a valuable tool for understanding and optimising product characteristics.
Preference Mapping - is a statistical method, specifically utilising Partial Least Squares Regression (PLSR), that correlates consumers' liking with the balance and characteristics of a product's sensory attributes, providing clear insights into what consumers enjoy, thus aiding in the product's development, optimisation, and potential identification of market gaps.
Turf Analysis (Total Unduplicated Reach and Frequency) - is a strategic tool used to identify the optimal mix of products by analysing combinations and reach, ensuring a broad market appeal rather than focusing solely on individual popular items, thereby maximising potential market coverage and resonating with diverse consumer tastes.
Conjoint Analysis - is a virtual shopping tool that lets you experiment with different combinations of taste, price, packaging, and design, providing data-driven insights to craft the perfect product blend that resonates with consumer preferences, optimising your product's chance of success in the market.