The million-dollar taste-tester question: Blind Sensory Testing or "Spoilers Ahead" Product Concept Testing?
Critics often joke, "No product sits on shelves with just a quirky code, so why test blind?" Here's the reply…
You may have 99 Problems, But Taste Shouldn’t be One.
In the dynamic food industry landscape, a staggering 70-90% of product launches fizzle out within a mere two years.
But why?